These are detergents which form lather and clean the hair. The key is to look for mild, naturally derived detergents such as sodium cocoyl isethionate, cocamidropopyl betaine, capylic/capric glucoside.

Vegetable proteins such as rice, quinoa or hemp proteins increase shine while protecting the scalp. It is very key here to look for vegetable proteins because many proteins such as keratin are animal derived and are often taken from pig's hair coming from slaughterhouses. 

Emollients such as brassica alcohol, stearic acid and BTMS soften hair, protect the scalp and make the hair easy to comb while reducing breakage. These are usually combined with oils such as jojoba, broccoli seed oil, shea butter, castor oil.

Natural extracts help protect the scalp and essential oils can treat specific issues such as dandruff or they can promote hair growth. In this family we find ingredients such as nettle leaf extract or grapeseed extract.

Clays such as rhassoul clay and powders such as charcoal provide minerals that are important for healthy hair. They work by gently pulling out toxins, cleaning our scalp without stripping it from its oils. Vitamins such as panthenol (Pro Vitamin B5) can add incredible shine to your hair.

Preservatives are essential in products that either contain water or will get in contact with water, to avoid fungi and bacteria from forming. Eco-friendly preservatives are for example benzyl alchol & dehydroacetic acid. Vitamin E is a powerful antioxidant that helps keep oils fresh.

Dry hair tends to be brittle and break easily. Here are the key ingredients that, provided you have no specific allergies to them, could help you out: 

Shea butter: an incredible butter which helps lock in moisture and soothe dry scalp. 

Jojoba: similar to our sebum, it can soothe the scalp without clogging pores.

Quinoa and moringa proteins: star proteins that can protect any coloured or damaged hair while keeping it soft.

Lavender essential oil: this plant provides a gentle but nourishing moisture while being incredibly calming for the skin and the senses. 

If your scalp tends to get oily quite fast, you might want to wash your hair frequently. This may lead to drying your scalp and getting dandruff. Instead of washing your hair too often, why not try to use a good clarifying shampoo bar to clear the pores, regulate the scalp’s sebum production and fight any possible flaking/dandruff.Here are the key ingredients that, provided you have no specific allergies to them, could help you out: 

Activated charcoal: an incredible purifying agent that can help clean any clogged pores; it also boosts hair volume!

French green clay: it gently detoxifies the scalp while fighting off any potential dandruff.

Peppermint: it helps normalize the scalp’s sebum production, unclogging pores so your scalp stays cleaner longer.

Nettle: with anti-inflammatory, analgesic and astringent properties,  it regulates the scalp’s oil production

If your scalp is sensitive it can get itchy and flaky which in turn can lead to dandruff, shedding and even hair loss. Here are the key ingredients that, provided you have no specific allergies to them, could help you out: 

 Hemp seed oil, hemp proteins: this oil has the wonderful ability to soothe irritated scalp; while hemp proteins also gently protect coloured hair.

Jojoba: similar to our sebum, it can soothe the scalp without clogging pores

Nettle: thanks to its anti-inflammatory, analgesic and astringent properties. it regulates oil production and calms scalp’s irritation.

Tea tree, rosemary and lemongrass: while tea tree is a potent antibacterial that can fight off dandruff, rosemary and lemongrass strengthen the hair follicles which might help reducing hair loss.